Transforming brands through social-first thinking
I help brands stop broadcasting and start showing up like they belong on social.
Social lead (interim)
For ambitious brands that want social done right. I connect brand strategy to platform-native content, and get agencies and internal teams working as one.
Strategy Director
For brands and agencies facing a big shift. I build social-first strategies that connect creative ambition to business results, from winning pitches to year-round plans.
AI Advisor
For agencies and brands that want to move past the hype. I help redesign workflows and roles so AI makes teams faster and sharper, without losing quality.
Hello, I'm Gijs.
I've spent 15 years in brand and content strategy, as a strategist, social lead and agency director. I built social content teams from scratch at MediaCom (WPP) and Weber Shandwick (IPG). At Blauw Gras, I helped grow it from a small boutique into one of the leading social agencies in the Netherlands. Today I do that work from the inside, leading the social transformation of ambitious brands.
AI that makes social better, not just faster
Social moves at the speed of culture, and most teams can't keep up. AI can change that, but only if you rethink how the work gets made, not just which tools you use.
I help brands and agencies redesign their social workflows and roles around AI: faster from insight to idea, more room to test and learn, and more time for the creative work that makes people stop scrolling.
Brands and agencies I've worked with