Nice to meet you.
I specialize in building social-first brands for agencies.
Strategy is a powerful way to unleash creativity. I believe the greatest ideas are born through human driven insights. In my 15 years practicing brand & (social) content strategy I have learned that human driven insights shape the most powerful context for creatives to thrive.
Analyzing human behavior, exploring culture and social media trends play a central role in my work.
I have a strong outside-in focus on strategy. There is simply so much to discover in consumer behavior, culture and Social Media. In my way of working, there is never a one-size-fits-all solution. This is why I have developed in the last 15 years various strategic programs; from winning pitch outlines, social brand campaign flows to year-round strategies. My work is always in close collaboration with creative and account teams. They are my guiding voices to create impact.
PROUD TO WORK FOR
Springbok
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Dawn
•
Unlike
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iO
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Monkeys & Bananas
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Joe Public
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BAAS
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Springbok • Dawn • Unlike • iO • Monkeys & Bananas • Joe Public • BAAS •
Strategy Director
Available as an Ai assisted Strategy Director for short term campaigns as well as long term projects.
Ai consultancy
Available as an Ai assistant for digital creative agencies and agency groups that want to transform their organization.
Business ventures
Open to invest or participate in marketing opportunities within the field of Ai and Social Media.
“Strategy is a powerful way to unleash creativity. I believe the greatest ideas are born through human driven insights.”